The Relatude mantra is “Get more out of your content”. A big part of getting value from your content is doing a good job in the content modeling phase. If you are able to model the content in a good way, the content should have a long life, and shouldn’t need to be rewritten for the next redesign of their website.
One of the best ways of working is to model the content after the company and the business they are in. Don’t think about the website when doing this. Correctly modeled content can easily be presented the way you want. If you only think of how a piece of content will be used on the website, you often limit the use and value of the content. The content itself has a huge value, and retaining the original structure of content opens up a lot of opportunities.
There are many good articles on content modeling. Below are some of them. Just remember that they normally don’t work with a CMS that have the modeling capabilities of Relatude.
Just Put That In The Zip Code Field
Content modeling